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Attracting Committed Clients (and Avoiding Tire-Kickers)

October 30, 20254 min read

Attracting Committed Clients (and Avoiding Tire-Kickers)

Your skills heal bodies, lift spirits, and change whole families. Yet every week a crowd of “just-looking” people slides onto your calendar, grabs free advice, and disappears 👻. That stops today. This guide will show you how to invite only the clients who are ready, willing, and able to invest in your premium care.

Why Tire-Kickers Show Up

Tire-kickers are not a marketing glitch. They sneak in because your positioning and boundaries leave the door wide open. Once you set clear rules, the wrong people leave on their own, and the right people step forward with joy. 🌟

Below are five friendly but firm moves that put you back in charge.


1️⃣ Audit Your Current Pipeline

Think of your pipeline like a garden hose. Where are the leaks? Pull up your calendar and inbox for the last 60 days and fill out this quick chart:

| Stage | Number of people | How many paid? | How many ghosted? |

|----------|-------------------------|------------------------|----------------------------|

| Free discovery calls |------------------|----------------|-------------------|

| Email inquiries |------------------|----------------|-------------------|

| Social DMs |------------------|----------------|-------------------|

Patterns pop fast. If half your discovery calls end with "I have to ask my spouse," you have a leak at the qualification step.

Action: Circle the one stage where most low-commitment leads enter. That is your first fix-it spot.

2️⃣ Refine Your Ideal Client Beyond Demographics

Age, gender, and income matter, but motivation and readiness matter more. Write two short lists:

Must-Have Traits (values, goals, decision speed)
Red Flags (shopping for discounts, vague goals, no urgency)

Example:

Must-Have 👉 "Believes holistic care is worth paying for," "Can make investment decisions alone"
Red Flag 👉 "Asks price before purpose," "Says, 'I’ve tried everything; nothing works' yet won’t commit."

Place these lists on your wall. Every message, post, and program should vibe with the Must-Haves and gently repel the Red Flags.

3️⃣ Rewrite Your Copy to Signal Transformation & Boundaries

Words are gates. Let’s tighten yours.

Website "Work With Me" Page

Before: “Schedule a free 30-minute chat to see if we’re a fit!”

After: “Apply for a 30-minute Clarity Session. We’ll map your 12-week healing plan and confirm we’re aligned. $47 holds your spot and rolls into your program if we partner.”

Social Media Caption

Before: “I have three spots left! DM me!”

After: “I guide busy Black moms who are ready to invest in pain-free movement. If you’re committed to a premium, personalized path, apply via the link.”

Discovery-Call Script

Open with: “I set aside this time for women who are ready to begin care within the next 30 days. Does that describe you?”
If no, kindly exit. If yes, continue.

These tiny language shifts make price-shoppers feel they walked into the wrong room—without you lifting a finger.

4️⃣ Add a Paid or Application-Based First Step

Free calls often equal free labor. Try one of these filters:

  1. Low-Cost Assessment ($27–$97): Short video review, mini posture screen, or food-mood journal check. Payment shows seriousness.

  2. Written Application: Ask about goals, budget range, and start date. Auto-deny if answers flag “not ready.”

  3. Group Info Session: 30-minute live Zoom once a month. Only the most interested stay afterward to book 1:1.

Pick one. Put it everywhere a prospect can contact you.

5️⃣ Use a Confident Off-Boarding Script

When someone is not a match, release them with love—fast.

“Thank you for sharing. From what you’ve told me, I’m not the best guide right now. I suggest these low-cost resources (link). If later you’re ready for a full program, reach back out.”

No guilt, no chase. You keep your energy. They keep their dignity.


Tracking Your New Wins

Over the next 90 days, track three simple numbers:

| Metric | Old | Goal |

|----------|-------|-------|

| Discovery-Call Conversion % | ____ | +15% |

| Average Sale | $_____ | +25% |

| Weekly Energy (1–10) | ______ | 8+ |

Write these on a sticky note at your desk. Celebrate every uptick with your favorite tea or a quick dance break.


Your Next Step

You now hold the map. By auditing leaks, defining real-deal clients, sharpening words, installing a filter, and mastering the graceful “no,” you flip the script. No more chasing. You choose.

Your future clients are already scanning the horizon, hoping to find a pro who sets brave boundaries. Be that pro. The right people will thank you—with their trust, their payment, and their life-changing success stories.

Go claim your calendar, Hero.

Leslee Mcelrath, MD: Grow Your Wellness Practice in 2025

Akron Wellness Collective: Discover actionable strategies by Leslee Mcelrath, MD, to boost your wellness practice and improve client engagement.

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