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Money Leaks: Where Your Wellness Business Is Losing Cash (and How to Plug Them)

January 02, 20265 min read

Money Leaks: Where Your Wellness Business Is Losing Cash (and How to Plug Them)

Welcome,

You pour your heart into helping others feel better every day. Yet when you look at your bank account, the numbers don’t always show the full story of your hard work. If that sounds familiar, you might be facing money leaks—small drips of lost cash that quietly add up. Think of this blog as your friendly guide. By the end, you’ll know how to spot those leaks, patch them, and steer your business toward steady, confident growth.


What Exactly Is a Money Leak?

A money leak is any place where cash slips away without giving equal value back. Picture a leaky water bottle in your gym bag: one slow drip may not look like much, but by the time class ends, half your drink is gone. 💧 Money in business works the same way.

Common Sources of Leaks

  1. Underpricing your services – charging less than the true value of your time and skill.

  2. Forgotten subscriptions – software, apps, or memberships you no longer use.

  3. Untracked small expenses – coffee meetings, supplies, or mileage that never make it into your books.

  4. Loose cancellation policies – last-minute no-shows that leave holes in your schedule (and wallet).

  5. Inefficient marketing spend – ads that reach the wrong audience or content that isn’t measured.

If you’ve been in business three years or more, these drips can sneak in while you focus on serving clients. Let’s change that.


Mindset Shift: From Making Money to Mastering Money

The first step is seeing every dollar as an employee with a job to do. When your dollars work with purpose, they multiply; when they wander, they wander away. By choosing to manage rather than chase money, you become the CEO of both wellness and wealth.

Guiding Thought
“Money is a tool. I decide what it builds.”


Step-by-Step: Plugging the Leaks

1. Run a 30-Day Expense Audit

Goal: Know exactly where your money goes.

• Print or download last month’s bank and credit statements.
• Highlight every business charge.
• Label each one: Essential, Nice-to-Have, or Waste.
• Cancel or downgrade anything in the Waste pile by the end of the week.
• Set a calendar reminder to review expenses every quarter.

Quick Win: Many pros save $100–$300 in the first audit just from unused software.

2. Revisit Your Pricing

Goal: Charge what your service is truly worth.

  1. List ALL costs per session—rent, software, taxes, supplies, and your salary goal.

  2. Add desired profit (yes, profit is a cost; future-you will thank you).

  3. Divide by the number of billable hours you can realistically work.

  4. Compare to current rates. If you’re below, craft a gentle rate-increase plan with at least 30 days’ notice to clients.

Remember: fair pricing honors both you and the people you serve. Sustainable businesses stay open longer and help more lives.

3. Set Up a Simple Budget

Goal: Tell every dollar where to go before it arrives.

| Bucket | Percentage | Purpose |

|--------|------------|---------|

| Taxes | 20-30% | Keep Uncle Sam happy |

| Owner Pay | 40-50% | Your paycheck—non-negotiable |

| Operating Expenses | 20-30% | Rent, tools, marketing |

| Profit / Growth | 5-10% | Savings, upgrades, breathing room |

Open separate accounts or sub-accounts so buckets never mix. Automate transfers on payday.

4. Track No-Shows and Time Gaps

Goal: Protect your schedule, protect your income.

• Use a booking system that takes deposits.
• Create a 24-hour cancellation policy.
• Send automatic reminders (email or text).
• Review your calendar monthly to spot slow hours you can fill with group classes, product work, or rest.

5. Measure Marketing, Don’t Guess

Goal: Spend $1 and know whether it brings back $2.

• Pick one main platform (IG, TikTok, or email) and track clicks or bookings.
• Use a free link tracker like Bitly or built-in analytics.
• After 30 days, keep what works, cut what doesn’t. Rinse and repeat.


A Real-Life Win 🌱

Meet Alejandra, a massage therapist in Atlanta. Three years in, she loved her clients but felt stuck at the same income. After a single expense audit, she canceled two unused apps and renegotiated her linen service—saving $250 a month. She raised session prices by $10, explained the added benefits to clients, and kept 90% of them. Within six months, Alejandra paid off a small loan and started a rainy-day fund. Her secret? Consistency, not perfection.

“I used to feel guilty about money. Now I feel curious about it—and that curiosity pays my bills.”


Tools to Keep Your Cash Flow Strong

• Spreadsheets (Google Sheets or Excel) for quick budgets.
• Bookkeeping apps like Wave or QuickBooks for tracking.
• Calendar + reminder tools for time management.
• Community: A network that teaches, supports, and celebrates wins.

If you’re looking for an all-in-one hub built specifically for minority wellness entrepreneurs, check out the Regenerative Wellness Collective. Their platform bundles scheduling, payments, client messaging, and even social media planning, so fewer dollars slip through the cracks while you focus on healing others.


Your Next 7-Day Action Plan

Day 1-2: Download last month’s statements and start your expense audit.
Day 3: Cancel or pause anything labeled Waste.
Day 4-5: Calculate your real cost per session and compare to current prices.
Day 6: Draft or update your cancellation policy.
Day 7: Celebrate a leak plugged! Share your win with a fellow wellness pro for accountability.


Closing Encouragement 🌞

Cash flow doesn’t have to be a mystery. With clear eyes and steady steps, you can guide every dollar toward building the life and business you dream of. Remember, you are the hero. This guide—and communities like the Regenerative Wellness Collective—are simply companions on your journey.

Plug one leak today, and watch your future fill up with possibility.

You’ve got this.

Leslee Mcelrath, MD: Grow Your Wellness Practice in 2025

Akron Wellness Collective: Discover actionable strategies by Leslee Mcelrath, MD, to boost your wellness practice and improve client engagement.

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